Starter
$97/mo
3,600 emails / mo
Reaches about 1,800 people
For testing. Bring your own list and handle your own replies.
Cold email that lands in the inbox
We set up and run your sending: inboxes, domains, warmup, and deliverability. Add list building or reply handling when you want us to do more.
Growth
Most popular$297/mo
12,000 emails / mo
Reaches about 6,000 people
+$297 List building
Up to 6,000 people / mo, 5¢ each
+$247 Reply handling
Scale
$497/mo
24,000 emails / mo
Reaches about 12,000 people
+$477 List building
Up to 12,000 people / mo, 4¢ each
+$397 Reply handling
Enterprise
Custom
30,000+ emails / mo
For high-volume teams
- Lists from 3¢ per person
- Multiple offers and segments
- Hands-on reply management
Lists include name, title, company, and a verified email. Need more on each person, like phone numbers or custom research? We'll quote enrichment separately.
Every plan includes
- Inboxes, domains, and backups
- Warmup and deliverability monitoring
- Help with your messaging
- Month to month
Not sure where to start? Most teams pick Growth. 12,000 emails reaches about 6,000 new people a month.
What 12,000 emails a month really costs
Same volume, three ways to get it done.
| Category | Do it yourself | Furnace Growth | Typical agency |
|---|---|---|---|
| Monthly cost | About $230 to $380, plus your time | $297 | $2,500+ |
| Sending software | You pick and pay for it | Included | Included |
| 20 sending inboxes + 10 backups | You buy and manage them | Included | Usually included |
| Domains and DNS setup | You set it up | Done for you | Done for you |
| Warmup and monitoring | You watch it | Done for you | Done for you |
| Replacing burned inboxes | You catch it | Done for you | Varies |
| Help with messaging | None | Included | Included |
| Setup time | 5 to 10 hours | None | None |
| Commitment | Monthly | Month to month | Often a minimum term |
Questions
What's included in a list?
Each person comes with their name, title, company, and a verified email. Extra data like phone numbers, tech stack, or custom research on each person is enrichment, and we'll quote that separately.
How many people will you find for me?
Up to about half your email volume, since most people get a couple of emails in a sequence. Growth covers up to 6,000 new people a month and Scale up to 12,000.
What does reply handling cover?
We sort every reply, clear out auto-replies and unsubscribes, and send your standard next step to anyone interested. Need someone to carry full conversations? That's part of Enterprise.
Will this hurt my main domain?
No. You send from separate domains we set up for you, so your main domain stays protected.
How fast can I start?
We set up your inboxes right away. They warm up for a couple of weeks before sending so they land in the inbox from day one.
Can I change plans?
Yes. Move up or down anytime. Everything is month to month.
Sending more than 30,000 a month?
We'll build a plan around your volume, lists, and reply load.
Book a call